Productive International Romania - How we work

Productive International Romania's main service is the provision of communications consultancy to public institutions and small companies in Romania . We specialize in helping organizations that have never properly communicated to start doing so. This involves analyzing the problems involved (perhaps challenging the way things are currently being done), coming up with a proposed strategy (and perhaps changing the way they think about communications), and then offering the most cost-effective solutions that the market can offer. Sometimes we can offer these solutions ourselves (e.g. printed materials, websites or short films), but if a big job is required, such as a TV spot or a complex training programme, we always refer the client to a partner organization.

What makes Productive International Romania unique is our empathetic approach. Most advertising and communications agencies expect a well thought out briefing from new clients, and most big organizations have already worked out the basics of how to communicate with their target groups. But what happens when an organization lacks experience in communications?

We have the patience to sit with the client and work out a useful and profound analysis of their communications challenges; this can have the effect of releasing the creative talent which often lies hidden within organizations.